In the modern society that we live in, all things to do with social media are the new way of communicating and expressing yourself. By looking at a person’s social media pages, you are able to learn a lot about who they are and what they enjoy. For instance, if you take a peek at a person’s Pinterest, you will most likely see their fantasy life all planned out and their dream closet decked out with all of the trendiest styles that they try to mimic while storming the stores on their next shopping trip. Social media presence is important. Not only for individuals, but brands as well. This is something that Steve Madden does very successfully. By having accounts on Facebook, Twitter, Pinterest, Instagram, Tumblr and YouTube, the brand is able to show its online fashionistas what is new and how to wear it, creating closet envy to the extreme.
Although Steve Madden has standard advertisements in magazines and online, its social media outlets stand as their most successful marketing tool in my opinion. Visiting any of the brand’s pages you can see that it has a strong brand identity and they have a voice with attitude and style that resonates well with most women in their target audience. Without the consistent social media presence, people wouldn’t know the Steve Madden Brand as commonly as they do today. Whenever I check my Instagram, I can expect at least one new post from Mr. Madden and it always makes me want to shop and freshen up my wardrobe. It is definitely a dangerous event when a photo of artistic pumps or wedges in a city scene pops up on my feed. And if a sale is mentioned with it, my credit card is sure to get a pretty good workout.
Sources: http://www.stevemadden.com, http://www.youtube.com/SteveMadden, http://maddaboutit.tumblr.com/, http://instagram.com/stevemadden, http://www.pinterest.com/stevemadden/, https://twitter.com/SteveMadden, https://www.facebook.com/SteveMaddenShoes